Haystacks
Lead Generation
About the project
Haystacks Tech is a US-based company focused on helping companies with their quality assurance and automation needs with other products under it such as Hay-Caf, a cloud automation framework, Haystacks constants, and Haystacks Async
Challenges & Roadblocks
Haystacks Tech had the challenge of generating quality leads, low monthly booked meetings, and lead conversion.
Solution & Impact
As a lead generation specialist with Haystacks Tech, my role was to improve Haystack's overall email outreach delivery, open rate, and reply rate through videos and booked calls. To do this, I utilized Loom video services to create personalized videos for outreaches and account-based marketing, which increased Haystack's email open rate by over 75%, reply rate by 25%, and weekly booked calls to over 5. Following this method, HayStacks onboarded new clients interested in quality assurance and automation needs. Screenshots and pictures are withheld for company’s confidentiality reasons.
