About Me
Fueling growth with strategy, heart & data.
You know what lights me up? Watching a client go from “just surviving” to dominating their market not with hacks or hype, but with smart, sustainable growth. Over the past 5 years, I’ve helped founders and business owners transform messy marketing into meaningful momentum. My approach is simple: real data, bold positioning, and a relentless focus on profit not just vanity metrics.
Blog Posts
How to Build a Scalable Growth Loop for Your B2B SaaS
Learn how B2B SaaS startups use growth loops to achieve compounding, capital-efficient growth. See examples, breakdowns, and how to build your own.
Why Founders Should Think Like Growth Marketers
SaaS Founders Who Scale Don’t Just Build. They Think Like Growth Marketers.
How to Launch a Micro-Product to Validate SaaS Demand
Most founders often face a critical question in their journey: How do you know if your product will succeed before investing months (or even years) into building it?
Books & Assets
Audience Analysis Sheet
The Audience Analysis Sheet helps you easily identify who your ideal audience is. With it comes an ICP framework that will guide the identification of your ideal company profile.
Visibility Sales E-book
This book is a guide to business visibility and sales; it's a book full of practical steps and workbooks that will help you track your business growth and progress.
Content Framework
This framework is carefully designed to help you know your audience, understand what appeals to them, get a perfect content structure, and write better-converting content.